Digital Marketing Consultant

The Purpose of the Digital Marketing Consultant, is:

1. To take ownership of the PPC & SMM solutions delivery department.
2. To assist in the creation of the sales pipeline of new business revenue into the company.

About Our Client:

The company is a technically-oriented digital agency providing software development, web design and digital marketing services and as a general rule picks up a high proportion of work that other more creative agencies cannot fulfil or even fail attempting to implement.

They are highly ethical dealings in terms of the types of clients, products and services that it supports.

The company culture is based on a very friendly and family orienteded, with exceptionally low staff turnover and seveal staff having worked for the company for 10+ years.

The Duties and Responsibilities of the Digital Marketing Consultant will include:

• To be involved in formulating the plan and taking ownership in delivering the company PPC & social media solutions services for both customers and the company.
• Become the paid media expert within the business, continuously learning current paid media techniques
• Delivering PPC & social media solutions to current and future customers.
• Gaining expert knowledge to deliver Google Adwords solutions to enable maximum investment for customers
• Identification and qualification of new business opportunities to be created, delivered and managed through to customer meeting stage.
• Creating and developing a pipeline of new business leads in line with monthly targets.
• Build campaigns including but not limited to emails sequences, LinkedIn, Instagram, create case-studies, plus other effective social media marketing techniques.
• Attend Networking events regionally and frequently (typically 2-4 per month)
• Build a network of useful partners and useful industry contacts.
• Attend Sales and product training, focus on career development, and aim to improve performance.
• Disciplined use of CRM system, communication and customer management.
• Track competitors
• Handling customer enquiries.
• Compile quotations & tender responses
• Meeting targets and managing KPI’s.
• Always working conscientiously and professionally.
• Re-enforcing, maintaining and developing the company brand.

The “Essential” Experience and Qualifications we seek are:

• Good customer services skills and the ability to develop lasting client relationships.
• Experienced in working to strict deadlines – on time, to budget, and on quality.
• Have a higher education and/or commercial experience in Digital Marketing
• Digital Skills at medium to expert level, 1-5 score level:

1. General Digital Solutions/Services/Marketing = 3+
2. Social Media platforms and tools = 4+
3. Google Adwords = 4+
4. Web development & SEO = 2+

• You have Experience in using Microsoft Office and (name other common software products).
• You are self-motivated, goal-orientated and able to use your own initiative.
• You are organised and proactive individual displaying high standards of professional conduct and attention to detail.
• You have excellent stakeholder management skills
• Must have a positive outlook & the ability to work effectively both independently and within a team to deliver the monthly & annual team target.
• You are happy working in the office 4+ Days per week in Chorley, Lancs

The “Desirable” Experience and Qualifications we seek are:

• If you have worked directly in social media and digital media solutions this will be an advantage.
• A previous revenue generation proven track record (portfolio).
• Have experience of PPC solutions and enjoy solving customer lead generation needs.
• Operated in a sales role compiling quotations and liaising with new customers.

Location: Chorley

The benefits offered to the Digital Marketing Consultant will be as follows:

Salary: £25-32k + Comm

Job Types: Full-time or part-time, Permanent

Additional pay:

• Profit Bonus scheme

Benefits:

• Company pension
• Free and secure on-site parking
• Long term prospects for hybrid working

Schedule:

• Monday to Friday 
• 9am - 5pm (flexible working hours possible subject to pro-rata pay)